When founder Jen Govier caught sight of her camel toe while working out, her own embarrassment put her on a mission to solve this problem for all women. After searching the market Jen realized that the perfect Camel Toe concealing underwear just didn’t exist. A first attempt to solve for this, with an insert tucked into her undies at the gym ended with the fitness instructor asking if “it” belonged to anyone in class … Oops … maybe the insert needed to be stitched into the undies?
That amazing idea is what created
HUX - Helpful underwear xtreme
The pursuit of the perfect Camel Toe concealing underwear has led to an evolution in women's undies. HUX underwear features an innovative Bamboo Charcoal insert - moisture wicking, anti-odor and environmentally friendly. HUX are absolute GAME CHANGERS - the perfect blend of performance and function!
While we have created an amazing product that
solves a real problem
this my friends is about so much more. HUX is determined to inspire women to move with confidence and comfort so they can chase their dreams and change the world.
With Gratitude,
💋 HUX
