It All started with a Kettlebell, A Mirror, and

OH MY GAWD! A Camel toe 💋

During a workout, founder Jen Govier caught sight of an unexpected camel toe.

After searching for a solution, she realized there wasn't one.

So she set out to create it.

A first attempt to solve this, with an insert tucked into her undies at the gym ended with the fitness instructor asking if “it” belonged to anyone in class … Oops … maybe the insert needed to be stitched into the undies?

THE HUX DIFFERENCE

A workout wardrode malfunction became a patented solution for a problem most women have experienced but few talk about.

✔️ Patented design

✔️ Helps prevent camel toe

✔️ Made for movement

✔️ Designed in Canada 🇨🇦

Shop HUX

MORE THAN UNDERWEAR

HUX started with a wardrobe malfunction, but it became something much bigger.

My goal was never just to create underwear. It was to help women move through workouts, workdays, travel, and everyday life with more confidence, comfort and one less distraction.

With Gratitude,

Jen 💋